Media Math Cheat Sheet - Media math is a fundamental. In the world of media planning and buying, understanding the mathematical concepts and calculations. The two measurements are simply different ways to express the same statistic. Web media math cheat sheet introduction. Web average hours of viewing hut/put converted to the average hours of viewing per home or per person. Web digital media math 101: Web universe (000) x 100 or # of people exposed to a vehicle x 100 # of people in universe share rating x 100 number of people in the universe using a medium during a particular time period grps gross impressions x 100. Cpm = media cost / impressions x 1000. Web media math table of contents universe estimate / coverage households using television (hut) / persons using television (put) share average audience ratings gross rating points (grps) reach frequency.
In the world of media planning and buying, understanding the mathematical concepts and calculations. The two measurements are simply different ways to express the same statistic. Cpm = media cost / impressions x 1000. Web universe (000) x 100 or # of people exposed to a vehicle x 100 # of people in universe share rating x 100 number of people in the universe using a medium during a particular time period grps gross impressions x 100. Web media math table of contents universe estimate / coverage households using television (hut) / persons using television (put) share average audience ratings gross rating points (grps) reach frequency. Web media math cheat sheet introduction. Web average hours of viewing hut/put converted to the average hours of viewing per home or per person. Web digital media math 101: Media math is a fundamental.